Friday, May 20, 2011

Why Windows Phone?

A simple question maybe, but with a lot of answers. Is Microsoft doing everything right from the get-go? Quick answer: No. However, it has a lot of strengths and it's foundation for doing something spectacular is unmatched.

Why does this OS matter?

No, I'm not talking from a "looks beautiful" perspective. As a long-time iPhone-user, I can see why people find iOS attractive, but a grid of icons is hardly innovating in our technology-consuming world. iOS has in four years gone from being innovating to stationary. The new comer in Windows Phone gets rid off (almost) the static grid of icons and makes use of the information an app can provide, and focuses actually on multi-tasking. The user should be able to do several things at once. The unified notification system, which in contrast doesn't annoy like the UAC-inspired Apple messaging system, is a testament to that fact.

I know from experience that Apple will continue to create amazing devices with tightly knitted software on top. But the innovation in the smart phone world will be led by Windows Phone - if done right, that is. And that's the reason why this blog exists!

The vision of Windows Phone as the mobile OS where work can be done is shared by Microsoft. However, there are also places where it can make it better and more feature complete. More on that later in this blog.

Music, games, content creation. You name it. Windows Phone is fun, and has to continue being a place where innovation and just plain silliness can meet. Content and innovation is created through dialog and reflection, but also through inspiration and socializing.

Big words, but it all will make sense during the next weeks. Hint: May 24th.

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